When filling out Quote Request Forms you can sometimes come across jargon which you just don’t understand. When trying fill out a so called 60 second request forms and you don’t know what its asking you can all of a sudden end up taking a lot longer than 60 seconds, HOW FUSTRATING!!
To help all of you confused people out there here are some of those jargon words explained.
RFQ – This simply stands for Request for Quote. So you as a customer would be filling out a RFQ form.
4 Colour process (CMYK) Any full colour image is made up of four colours C Cyan (blue) M Magenta (Red) Y Yellow (Yellow) K Key (Black).
4/0 Is referring to the printed colour that you want on your printed material. 4/0 is also known as four back zero. This means you want (4) four colour on 1 side (0) only.
4/4 As above. Also known as four back four. Means you want 4 colours printed on both sides.
Spot colour – Spot colours can also be known as Pantone colours. Unlike most colours which are made up of CMYK (see above) you may have a specific Green for example which is integral to your branding. You would use that specific out of the tin Green instead of making Green out of the 4 prime colours.
Bleed – This is the margins that you should allow when creating or having artwork created to make sure no pieces or text or images are lost when your material is being cut down to size. The standard margin allowance for bleed should be 3mm all around images/editorial on a page.
PDF Proof – This can also be known as a soft proof. This is the standard format for artwork to be saved and sent to your printer. Most printers will accept artwork via email, disc or memory stick with PDF’s attached, which they will open using a PDF reader such as Acrobat.
Stock – Stock is essentially the spec of paper that you would like to use for your material. This is extremely important when it comes to the printer in question quoting on your material. The slightest change in stock can make a huge difference to the price. The two main details the estimator will need to know are paper weight also known as (GSM) and stock finish, for example matt, gloss or silk. Here are some examples of the most economical standard stocks.
- Business cards (85x55mm) Paper Weight 350gsm, Stock: Gloss.
- Letterheads/Comp Slips. Paper Weight 90gsm, Stock: Uncoated.
- Flyer A6/A5. Paper Weight 130gsm, Stock: Gloss.
- Leaflet A5 4pp. Paper Weight 170gsm, Stock: Silk.
- Booklet. Paper Weight, Cover on 150gsm & inner pages on 130gsm, Stock: Gloss.
PP – PP stands for Printed Pages. This is so the printer knows how many pages to quote on. For example a Flyer would be 2pp as it only has a back & a font. A5 leaflet folded down from A4 would be 4pp as it has a front page, 2 centre pages and a back page. With regards to Booklets, Brochures, Magazines etc, each sheet counts for 4pp. So for example you have an A5 booklet (A4 flat) which has 6 flat A4 sheets of artwork that would be 24pp. Publications always go up in 4pp.
Quantity: This is the number of materials you are after. For example if you are a business looking to do a Flyer drop and you want to reach 5,000 houses, you’re order Quantity would be 5,000
Delivery date: This is the date that you need your materials delivered by. Here are some deliver facts and tips.
For standard print materials such as business stationary the actual print turn is only 1-3 working days. Sadly for customers print presses are not always sitting around waiting for work to jump on them. This means you’re job may take 1-2 working days to get onto the print press. In conclusion even for the most basic of printer materials to avoid disappointment is it best to leave at least 5-7 working from when the work is signed off before the delivery date.
With any materials that might involve extra processes such as folders or materials with specialised inks needed like Embossed or Spot UV then always allow 2-3 weeks from signing off the work to delivery to avoid disappointment.
A huge tip to remember is from a printer point of view the turnaround time is from when the artwork is signed off until the delivery date. Example, if the printer offers a 5 working day turn around then don’t submit the artwork 5 days before you need it as it may take two days to have the artwork arranged. On a 5 working day turn around you should have the artwork to the printer at least 7 working days before.